2010 began on a note of uncertainty. The slowdown had reared its head towards the end of 2008, and there was no doubt that 2009 would be a tense year — it was just a question of how much. Onida, is still well known for its brand mascot ‘The Onida Devil’ and its punch line “Neighbor’s Envy Owner’s Pride”. In the 1980s when owning a television set was considered a luxury.
Onida launched its advertising campaign on the platform of envy, to promote its television range.Calendar year 2009 saw a 12 per cent drop in ad spends over the previous year. Furthermore, the financial services sector and automobiles showed significant de-growth in terms of spends .
In1998, Onida withdrew the mascot citing the same reasons that they have given now. The explanation given in 1998 was that Indian consumers no longer find Devil, who symbolizes Envy, relevant.India’s reputed Electronics and Consumer Durables Company, unveils India’s first range of ‘Movie TVs’ comprising of USB 2.0 that enables consumers to watch movies, view photographs and listen to music directly from its USB port. ONIDA offers India’s first-of-its-kind Ultraslim Movie TVs in exciting variants such as ONIDA 21 Ace 300 USB, ONIDA 21 CARBON 300 USB, ONIDA 21 ARIA 350 USB and ONIDA 21 Thunder 1200 USB.
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